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Privacy and Personal Safety is built on trust.

TRUSTED

software.
hardware.
platforms.
services.
data.
devices.
inclusion.
AI.
innovation.
commerce.
privacy.
security.
Privacy and Personal Safety is built on trust.
Privacy and Personal Security icon

We need the ability to trust that our privacy is protected  

Over the past several years the amount of digital data we generate has exploded at near exponential rates.  We now collectively generate about 2.5 quintillion bytes of data each day, send 65 billion messages, and the world’s more than three billion smartphone owners each access their phones more than 200 times per day — sometimes communicating, banking, dating, searching, or doing other things we may want to keep private.  As a result, there is more sensitive and private information being generated throughout more parts of our lives.    

While people want control of their data, too often they don’t feel like they have it. According to the Pew Research Center, more than 80% of Americans feel as if they lack control of data collected about them by companies or the government. This broad public concern about the loss of control of their data has led to a great privacy awakening and expanded interest in a more trusted digital ecosystem where privacy protection can be a basic digital right, where clear boundaries exist around what is collected, processed, tracked and shared, and where users have the tools they need to control their own data.    

When 86% of consumers say they feel a growing concern about data privacy, we should all understand that building a trusted future will require new strategies that empower people with the tools they need to regain a sense of control over their personal data, and the ability to prevent tracking across the internet. When people feel protected from misuse of their personal information, they are more likely to engage in commerce, participate in the political process, seek needed health care, and take advantage of tools that can improve their lives.    

To build a more trusted future, we also need 21st century consumer safeguards that can protect all of us from malicious, fraudulent, and unethical actors that seek to deceive, harm, or exploit our trust.  As parents seek to the harness new technologies to improve the way their children learn, communicate and play, they also want to know that they can trust that their children’s privacy will be protected, and that they won’t inadvertently be tricked into downloading something inappropriate, harmful, or malicious.  Already, more than 9 in 10 parents and teens support clear labels about data collection and are concerned about data used to target ads to children across apps, sites and devices. To build a more trusted future, businesses, consumers, and parents need to have faith that the technologies they use are dependable, ethically designed, and will help protect them from flawed, deceitful, fraudulent, manipulative, or unsafe applications, websites, and services.    

IDEAS

POLLING MEMO: PARENTS’ VIEWS ON CHILDREN’S DIGITAL PRIVACY AND SAFETY

In a new survey, parents are very concerned about their ability to protect their family’s digital safety and privacy. As their top priority, they want congress to adopt additional privacy protections over any other legislative efforts. By the age of 11, more than half of U.S. children have their own smartphone, but how are they being protected? Given the pervasive role technology sometimes plays in our children’s lives, Trusted Future launched a comprehensive new national survey of parents of school aged children (992 respondents with at least one child living in their home age 17 and under) to better understand the views of parents on the challenges and opportunities they face, specifically as it relates to children’s privacy and safety online. In addition, the survey was designed to learn from parents about what key steps they believe would help foster greater trust in the technologies they use every day, and expand opportunities for their children tomorrow.Parents see both opportunities and challenges in the technologies their children use. On the one hand, they understand how technology can expand learning opportunities today, and technology skills can ultimately increase access to good paying jobs for their children. But they also recognize the risks…

ISSUE BRIEF: How the Bipartisan Innovation Bill Can Help Drive a More Trusted Future

Innovation is the key to economic growth, improved standards of living, opportunities for all Americans and even America’s strength on the world stage. At time when Washington is almost defined by hyper-partisanship, one of the few areas where there is real, meaningful bipartisan agreement is on the pending Bipartisan Innovation Act.

Tech Leaders Must Raise Awareness And Build Trust To Close The Cybersecurity Gap

Anxiety is not translating into commensurate action to protect their personal data online. It is essential that those of us in technology leadership positions boost public awareness and help users adopt smart and simple steps they can take to regain control over their online security.

The U.S. Trust Landscape

Our survey research shows the various dimensions of today’s trust gap, explores the way it is impeding important digital progress, highlights the key factors which must be overcome, and explores the vast opportunities that can be achieved when we do. These survey results, when combined with other insights and research, highlight the need for pragmatic policy choices and provide a potential pathway for advancing trusted frameworks that can facilitate comprehensive action toward a more trusted digital future.

WHITE PAPER: ADVANCING A MORE TRUSTED DIGITAL FUTURE

We stand on the precipice of a new era of technological progress and innovation with the potential to enable us to do things never before possible, vastly improve the quality of life for billions around the globe, and help solve some of our world’s most intractable problems. But it is becoming increasingly clear that we risk missing or delaying these transformational opportunities if people lack the foundational trust in the technologies needed to deliver them.

Take Back Control Of Your Personal Data

Data privacy is a fundamental right and one principle that flows from this is that consumers should be able to easily control the flow of their data through the digital ecosystem. For that right to have meaning, consumers must be able to understand the data flows and business models of any application or service they use and be able to make informed decisions about the collection, transfer, and use of their data.